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	<title>M I L A N A . L E S H I N S K Y</title>
	<atom:link href="http://www.milana.com/newblog/feed/" rel="self" type="application/rss+xml" />
	<link>http://milana.com/newblog</link>
	<description>Your Multiple Income Streams Business Coach</description>
	<pubDate>Fri, 16 Dec 2011 03:14:19 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Mentoring with Milana to Make 2012 Your Year</title>
		<link>http://milana.com/newblog/2011/12/mentoring-with-milana-2012/</link>
		<comments>http://milana.com/newblog/2011/12/mentoring-with-milana-2012/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 03:10:14 +0000</pubDate>
		<dc:creator>Milana</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://milana.com/newblog/?p=1040</guid>
		<description><![CDATA[Missed my webinar, where I revealed the details of my brand new mentoring program? Grab the recording below:


Download mp3
To apply for my mentoring program, Financial Freedom Business Club, download application here and submit it by Monday, December 19th to be considered for this exclusive opportunity.
To get the Recurring Revenue Business Blueprint, go here.

   [...]]]></description>
			<content:encoded><![CDATA[<p>Missed my webinar, where I revealed the details of my brand new mentoring program? Grab the recording below:</p>
<p><iframe scroll=no width=124 height=29 frameborder=0 scrolling=no src="http://PlayAudioMessage.com/play.asp?m=635978&#038;f=TKRMDM&#038;ps=14&#038;c=FFFFFF&#038;pm=2&#038;h=29"></iframe><br />
<br />
<a href=http://click-here-to-listen.com/mp3/128/635978TKRMDM.mp3>Download mp3</a></p>
<p>To apply for my mentoring program, Financial Freedom Business Club, <a href="http://milana.com/mentoring"><strong>download application here</strong></a> and submit it by Monday, December 19th to be considered for this exclusive opportunity.</p>
<p>To get the Recurring Revenue Business Blueprint, <a href="http://milana.com/blueprint">go here</a>.</p>
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		<item>
		<title>Gratis issue of PUBLISHED! Magazine - I&#8217;m on the cover!!!</title>
		<link>http://milana.com/newblog/2011/11/gratis-issue-of-published-magazine-im-on-the-cover/</link>
		<comments>http://milana.com/newblog/2011/11/gratis-issue-of-published-magazine-im-on-the-cover/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 17:34:47 +0000</pubDate>
		<dc:creator>Milana</dc:creator>
		
		<category><![CDATA[What I am up to]]></category>

		<guid isPermaLink="false">http://milana.com/newblog/?p=1038</guid>
		<description><![CDATA[For all  my friends, I want to give you a FREE gift. And who doesn&#8217;t like free gifts? If  you&#8217;re like me, you&#8217;ll say YES!
I was  pleased and honored to be featured as cover for PUBLISHED!  Magazine.  It  gave me an opportunity to share my success secrets along  with [...]]]></description>
			<content:encoded><![CDATA[<p>For all  my friends, I want to give you a FREE gift. And who doesn&#8217;t like free gifts? If  you&#8217;re like me, you&#8217;ll say YES!</p>
<p>I was  pleased and honored to be featured as cover for PUBLISHED!  Magazine.  It  gave me an opportunity to share my success secrets along  with 16 additional  experts.  Part of the arrangement for my interview  was allowing me to give  all of my friends access to this outstanding  80-page issue with my compliments. <a href="http://www.autowebbusiness.com/app/?af=1211691" target="_blank">Click here</a> to access the latest issue.</p>
<p>I want  you to have exclusive access to PUBLISHED! Whether you:</p>
<ul>
<li>write  for your own pleasure and empowerment;</li>
<li>write  for your business, blog, or need sales copy;</li>
<li>are  a speaker, coach, entrepreneur, or niche expert; or</li>
<li>have  a vision for the next best seller,</li>
</ul>
<p>you&#8217;ll  find what you need in PUBLISHED!</p>
<p>Check out  this great gift of informative interviews with world  leaders in business and  writing success for yourself. <a href="http://www.autowebbusiness.com/app/?af=1211691" target="_blank">Click here</a> and you&#8217;ll get FREE instant access to the issue.</p>
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		<item>
		<title>Writing Strategy for Building Online Coaching Business</title>
		<link>http://milana.com/newblog/2011/10/writing-strategy-for-building-online-coaching-business/</link>
		<comments>http://milana.com/newblog/2011/10/writing-strategy-for-building-online-coaching-business/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 00:41:47 +0000</pubDate>
		<dc:creator>Milana</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://milana.com/newblog/?p=1014</guid>
		<description><![CDATA[Recently, I was interviewed by Stacey Chadwell on the BlogTalkRadio Show, &#8220;Write Now.&#8221; On the show I discuss how I write to build my online coaching business, who my mentors are, and my tips for writing success. You can listen to the episode below.

 Listen to internet radio with Write Now on Blog Talk Radio

 [...]]]></description>
			<content:encoded><![CDATA[<p>Recently, I was interviewed by Stacey Chadwell on the <a href="http://www.blogtalkradio.com/">BlogTalkRadio</a> Show, &#8220;Write Now.&#8221; On the show I discuss how I write to build my online coaching business, who my mentors are, and my tips for writing success. You can listen to the episode below.</p>
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<div style="font-size: 10px;text-align: center; width:220px;"> Listen to <a href="http://www.blogtalkradio.com">internet radio</a> with <a href="http://www.blogtalkradio.com/writenow">Write Now</a> on Blog Talk Radio</div>
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		<item>
		<title>My Secrets To Running a 500K+ Online Coaching Business on 4 Hours a Day</title>
		<link>http://milana.com/newblog/2011/09/my-secrets-to-running-a-500k-online-coaching-business-on-4-hours-a-day/</link>
		<comments>http://milana.com/newblog/2011/09/my-secrets-to-running-a-500k-online-coaching-business-on-4-hours-a-day/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 12:47:41 +0000</pubDate>
		<dc:creator>Milana</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Mindset]]></category>

		<category><![CDATA[Passive Income]]></category>

		<category><![CDATA[What I am up to]]></category>

		<category><![CDATA[membership program]]></category>

		<category><![CDATA[recurring revenue]]></category>

		<guid isPermaLink="false">http://milana.com/newblog/?p=1028</guid>
		<description><![CDATA[What if I told you that the money you&#8217;re making today was simply the tip of  the iceberg? What if your current income is only 20% of what is actually  possible in your business?  After trying to copy what others were doing  and quickly burning herself out, I discovered a new breakthroughmoney-making [...]]]></description>
			<content:encoded><![CDATA[<div>What if I told you that the money you&#8217;re making today was simply the tip of  the iceberg? What if your current income is only 20% of what is actually  possible in your business?  After trying to copy what others were doing  and quickly burning herself out, I discovered a new breakthroughmoney-making business model that allowed me to:</p>
<ul>
<li>Go from 50K to  500K+ just 2.5 years after discovering it!</li>
<li>Work only 4 hours a day and take  lots of time off!</li>
<li>Stop giving away free consultations or &#8220;closing&#8221;  clients!</li>
<li>Enjoy LOTS of passive income</li>
</ul>
<p>Join me on a special FREE  training call where I will reveal my breakthrough business  model:</p>
<p>==&gt; <a href="http://www.recurringrevenuerevolution.com/">http://www.RecurringRevenueRevolution.com</a></div>
<div></div>
<blockquote>
<div>Here&#8217;s what you&#8217;ll discover during this FREE training:</p>
<p>* The  breakthrough money-making business model that can at least triple your income  in half the time, and completely change your life!</p>
<p>* The four  types of income every coach and expert entrepreneur should create to enjoy a  huge income growth without working crazy hours!</p>
<p>* The specific  ways to think about your expertise to create LOTS of passive income streams  in your business.</p>
<p>* Strategies for creating consistent monthly  income streams, and the biggest mistakes people make when trying to do  that.</p></div>
<div></div>
</blockquote>
<div>There&#8217;s one thing I  do differently than 90% of business owners. When you sign up for my FREE webinar, I will share  with you my #1 secret that allows me to run a <a href="http://www.RecurringRevenueRevolution.com">half-a-million dollar online  coaching business,</a> while raising two children and working only  4 hours a  day. This  business model is absolutely life-changing for any coach, consultant, author,  or trainer who wants to create more passive income, take a lot more time off,  or increase their income without taking 1-on-1  clients.</div>
<div>
<div></div>
<div></div>
</div>
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		<title>5 Lessons I Learned FRrom Running My Recurring Revenue Business Mastermind This Week!</title>
		<link>http://milana.com/newblog/2011/09/business-mastermind-lessons/</link>
		<comments>http://milana.com/newblog/2011/09/business-mastermind-lessons/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 17:55:36 +0000</pubDate>
		<dc:creator>Milana</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Lifestyle]]></category>

		<category><![CDATA[Mindset]]></category>

		<category><![CDATA[What I am up to]]></category>

		<guid isPermaLink="false">http://milana.com/newblog/?p=1018</guid>
		<description><![CDATA[I just spent 3 days in a beautiful Baltimore Inner Harbor area masterminding with my clients - coaches, consultants, speakers, and information entrepreneurs who are creating a recurring revenue business.
The experience was truly transformational for all of us, and I wanted to share a few things I learned this week:

There are hundreds of ways to [...]]]></description>
			<content:encoded><![CDATA[<p>I just spent 3 days in a beautiful Baltimore Inner Harbor area masterminding with my clients - coaches, consultants, speakers, and information entrepreneurs who are creating a recurring revenue business.</p>
<p>The experience was truly transformational for all of us, and I wanted to share a few things I learned this week:</p>
<ol>
<li>There are hundreds of ways to create a successful business, but only a handful are right for YOU. Take your time identifying your skills, passions, and dreams before investing too much time or money into your business.</li>
<li> The &#8220;guru&#8221; doesn&#8217;t have all the answers. What works for your mentor or your colleagues may not always work for you. Get advice from others, but use your own goals and skill set as filters for deciding how to proceed.</li>
<li>When shifting into another business model, be patient. New revenue streams may take time to show up in your life, but when they do, you&#8217;ll love the new ways you&#8217;re creating income and can slowly let the old ways go.</li>
<li>It can be both, scary and exciting to create new income opportunities in your business. But as long as you&#8217;re more excited than scared, it&#8217;s okay to move forward!</li>
<li>Nothing is ever wasted in business. Even if you created a product and put it out there, and nobody bought, you haven&#8217;t really wasted anything. Now you know how to go through the process of creating and launching a product, and can do it over and over again, getting better with each try.</li>
</ol>
<p>Most importantly, surround yourself with people who can support you and love you no matter what, and give you the courage to keep growing your business!</p>
<p>Here are just a few photos from my mastermind retreat:</p>
<div id="attachment_1021" class="wp-caption alignnone" style="width: 310px"><a href="http://milana.com/newblog/wp-content/uploads/2011/09/rrr-024.jpg"><img class="size-medium wp-image-1021" title="Recurring Revenue Business Mastermind Retreat" src="http://milana.com/newblog/wp-content/uploads/2011/09/rrr-024-300x225.jpg" alt="Enjoying the bay view on Inner Harbor before dinner" width="300" height="225" /></a><p class="wp-caption-text">Enjoying the bay view on Inner Harbor before dinner</p></div>
<div id="attachment_1020" class="wp-caption alignnone" style="width: 310px"><a href="http://milana.com/newblog/wp-content/uploads/2011/09/rrr-025.jpg"><img class="size-medium wp-image-1020" title="Recurring Revenue Business Mastermind Retreat" src="http://milana.com/newblog/wp-content/uploads/2011/09/rrr-025-300x225.jpg" alt="Dinning on Inner Harbor in Baltimore" width="300" height="225" /></a><p class="wp-caption-text">Dinning on Inner Harbor in Baltimore</p></div>
<div id="attachment_1019" class="wp-caption alignnone" style="width: 310px"><a href="http://milana.com/newblog/wp-content/uploads/2011/09/rrr-018.jpg"><img class="size-medium wp-image-1019" title="Milana's Recurring Revenue Business Mastermind Retreat" src="http://milana.com/newblog/wp-content/uploads/2011/09/rrr-018-300x225.jpg" alt="Milana's Recurring Revenue Business Mastermind Retreat" width="300" height="225" /></a><p class="wp-caption-text">Recurring Revenue Business Mastermind Retreat</p></div>
<div id="attachment_1022" class="wp-caption alignnone" style="width: 310px"><a href="http://milana.com/newblog/wp-content/uploads/2011/09/rrr-044.jpg"><img class="size-medium wp-image-1022" title="Recurring Revenue Business Mastermind Retreat" src="http://milana.com/newblog/wp-content/uploads/2011/09/rrr-044-300x225.jpg" alt="Deep in the mastermind process!" width="300" height="225" /></a><p class="wp-caption-text">Deep in the mastermind process!</p></div>
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		<item>
		<title>Million-Dollar Team Building Expert Shows Me How to Hire My Own Marketing Manager</title>
		<link>http://milana.com/newblog/2011/08/how-to-hire-a-marketing-manager/</link>
		<comments>http://milana.com/newblog/2011/08/how-to-hire-a-marketing-manager/#comments</comments>
		<pubDate>Sun, 21 Aug 2011 14:25:39 +0000</pubDate>
		<dc:creator>Milana</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Dream Team]]></category>

		<guid isPermaLink="false">http://milana.com/newblog/?p=992</guid>
		<description><![CDATA[Have you ever wanted to have your very own marketing manager, who would take care of all your marketing ideas and implement all your campaigns?  Andrea Feinberg, a million-dollar team building expert, my client and a good friend, coached me exactly how to do that in a one-hour totally impromptu conversation.
Sharing this with my [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever wanted to have your very own marketing manager, who would take care of all your marketing ideas and implement all your campaigns?  Andrea Feinberg, a million-dollar team building expert, my client and a good friend, coached me exactly how to do that in a one-hour totally impromptu conversation.</p>
<p>Sharing this with my subscribers puts me into a slightly vulnerable position, but I hope that exposing my weakness will help YOU create a stronger business!</p>
<p><iframe scroll=no width=124 height=29 frameborder=0 scrolling=no src="http://PlayAudioMessage.com/play.asp?m=631011&#038;f=PQCRSU&#038;ps=14&#038;c=FFFFFF&#038;pm=2&#038;h=29"></iframe><br /><a href=http://click-here-to-listen.com/mp3/127/631011PQCRSU.mp3>Download mp3</a></p>
<p>Andrea defined exactly the HUGE growth opportunity I was ignoring, eased my fears about hiring, and introduced me to tools that I&#8217;d never considered to make sure I hire just the right person for my team!</p>
<p>Here&#8217;s what we discussed:</p>
<ul>
<li>The missing link among my team that has prevented me from doubling my business
<li>How focusing on what I love would bring a rush of new customers and sales into my business</li>
<li>The mistakes I made in past hiring that&#8217;s prevented me from hiring again - and prevented me from growing my business</li>
<li>How I could guide an employee&#8217;s actions according to my own priorities</li>
<li>How to motivate a team member to achieve for themselves as well as for me</li>
<li>How to feel confident with delegation and increasing levels of authority</li>
<li>A technique that lets me hire with confidence and no risk</li>
</ul>
<p>Would love to hear any ah-ha moments this conversation created for YOU, so please share in the comments below!</p>
<p>P.S. If you&#8217;ve been trying to grow your business, Andrea&#8217;s <a href="http://preview.tinyurl.com/million-dollar-team">Million Dollar Team Builder</a> program registration is still open! Andrea shows you how to build a team that would allow you to step away from a big part of your business and focus your attention on doing what you love, double sales and also give you more stress-free time to enjoy your personal life. Check it out now, Andrea is offering a 20% discount until August 23rd: ==&gt; <a href="http://">http://preview.tinyurl.com/million-dollar-team</a></p>
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		<item>
		<title>Creating a Highly Leveraged Revenue Business Model</title>
		<link>http://milana.com/newblog/2011/07/high-leverage-business-model/</link>
		<comments>http://milana.com/newblog/2011/07/high-leverage-business-model/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 13:28:28 +0000</pubDate>
		<dc:creator>Milana</dc:creator>
		
		<category><![CDATA[Fun Stuff]]></category>

		<category><![CDATA[Lifestyle]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Passive Income]]></category>

		<guid isPermaLink="false">http://milana.com/newblog/?p=979</guid>
		<description><![CDATA[I revealed membership program secrets in a special 60-Minute highly insightful interview with Tanya Smith of InnerGameProfits.com (I love it when someone can &#8220;drag&#8221; out information I never revealed before, and Tanya was great!)
To listen click &#8220;Play&#8221; or &#8220;Download&#8221; button below.


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			<content:encoded><![CDATA[<p>I revealed membership program secrets in a special 60-Minute highly insightful interview with Tanya Smith of InnerGameProfits.com (I love it when someone can &#8220;drag&#8221; out information I never revealed before, and Tanya was great!)</p>
<p>To listen click &#8220;Play&#8221; or &#8220;Download&#8221; button below.</p>
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<p>Here&#8217;s what we discussed:</p>
<ul>
<li>Traditional service business model vs. leveraged revenue business model, and how to step trading hours for dollars</li>
<li>3 steps for making a transition into a highly leveraged revenue model</li>
<li>The different ways to package your services for more money in less time</li>
<li>Starting and launching a membership-based program, and the mistakes you should avoid in creating your membership web site</li>
<li>Coming up with a great idea for your next membership program</li>
<li>The one big mind shift you must make before you can truly leverage yourself!</li>
</ul>
<p>&#8230;and much more!</p>
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		<item>
		<title>My six-figure product launch secrets revealed!</title>
		<link>http://milana.com/newblog/2011/04/my-six-figure-product-launch-secrets-revealed/</link>
		<comments>http://milana.com/newblog/2011/04/my-six-figure-product-launch-secrets-revealed/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 17:34:36 +0000</pubDate>
		<dc:creator>Milana</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://milana.com/newblog/?p=975</guid>
		<description><![CDATA[What do most highly successful entrepreneurs have in common?  An ability to create income on demand.  They all have different ways of doing it, but if any of them needed to generate cash for a personal or business project, they&#8217;d know exactly how to do it!
I discovered how to create income on demand by doing [...]]]></description>
			<content:encoded><![CDATA[<p>What do most highly successful entrepreneurs have in common?  An ability to create income on demand.  They all have different ways of doing it, but if any of them needed to generate cash for a personal or business project, they&#8217;d know exactly how to do it!</p>
<p>I discovered how to create income on demand by doing simple product launches, and here I revealed how you can do the same:</p>
<p><a href="https://www.myfirstbiglaunch.com">&#8220;Create Income on Demand: How to Fill Your Programs, Sell Your Products, and Generate Thousands of Dollars Any Time You Wish Using Simple Product Launches&#8221;</a></p>
<p>Here&#8217;s what I&#8217;ll reveal on this FREE cutting-edge training:</p>
<ul>
<li>Why you MUST add product launches to your marketing strategy, and how they can accelerate your business growth!</li>
<li>My simple 28-day product launch process I used to generate between $20K and $143K over the last few years, and the 4 simple components I use to run all my launches!</li>
<li>3 must-have factors for a highly profitable business (they are absolutely foundational, and yet many people don&#8217;t have these in place!)</li>
<li>My 7 Secret Strategies for Creating Launch Content That Sells (I&#8217;ll take you behind the scenes of how I develop all my emails, videos, and teleclasses that move people from general interest to a buying decision.)</li>
<li>My &#8220;awesome opt-in video&#8221; formula that will help you attract lots of sign-ups and fill your mailing list with people interested in buying.</li>
</ul>
<p>Plus, I&#8217;manswering your biggest questions about product launches LIVE! This training is FREE!</p>
<p><a href="http://myfirstbiglaunch.com/summary">Ready to get started with your product launch? You can begin generating ideas for your launch as soon as you join my group mentoring program with Lesson #1: Discovering Your BIG IDEA!</a></p>
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		<item>
		<title>How I Sell Loads of My Products and Programs All Year Long</title>
		<link>http://milana.com/newblog/2011/03/how-i-sell-loads-of-my-products-and-programs-all-year-long/</link>
		<comments>http://milana.com/newblog/2011/03/how-i-sell-loads-of-my-products-and-programs-all-year-long/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 14:33:57 +0000</pubDate>
		<dc:creator>Milana</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[What I am up to]]></category>

		<guid isPermaLink="false">http://milana.com/newblog/?p=968</guid>
		<description><![CDATA[Once upon a time there was a coach who wasn&#8217;t making any money.
She tried to publish an e-zine, submit articles, learn about search engines, and host teleclasses.
Her colleagues told her to do more free sessions with prospects, but she had very limited time and, frankly, wasn&#8217;t really good at it.  Her coach told her to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-969" title="magic-shoes" src="http://milana.com/newblog/wp-content/uploads/2011/03/magic-shoes-300x186.jpg" alt="" width="210" height="130" />Once upon a time there was a coach who wasn&#8217;t making any money.</p>
<p>She tried to publish an e-zine, submit articles, learn about search engines, and host teleclasses.</p>
<p>Her colleagues told her to do more free sessions with prospects, but she had very limited time and, frankly, wasn&#8217;t really good at it.  Her coach told her to get out and speak to networking groups, but she had two children at home and didn&#8217;t want to travel.  Her husband told her to lower her rates, but that only attracted &#8220;nightmare&#8221; clients.</p>
<p>Nothing she ever did generated much business, so she continued to struggle.</p>
<p>Then one day she discovered a marketing strategy that changed her life. She started selling thousands dollars worth of her coaching products and programs, top industry leaders wanted to work with her, and she no longer worried about money.</p>
<p>To get the rest of the story and learn about how a struggling coach turned into a thriving one, go to:</p>
<p><a href="http://www.MyFirstBigLaunch.com">http://www.MyFirstBigLaunch.com</a></p>
<p>If you thought this story was about me, you were right! After struggling to sell my products and get clients online, I stumbled upon a marketing strategy that generated over $40,000 the first time I used it. Learn more here: <a href="http://www.myfirstbiglaunch.com/">http://www.MyFirstBigLaunch.com</a></p>
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		<item>
		<title>Selling Information Products on Your Web Site</title>
		<link>http://milana.com/newblog/2011/02/selling-information-products-on-your-web-site/</link>
		<comments>http://milana.com/newblog/2011/02/selling-information-products-on-your-web-site/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 18:54:05 +0000</pubDate>
		<dc:creator>Milana</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://milana.com/newblog/?p=964</guid>
		<description><![CDATA[You&#8217;ve begun to build a list of regular subscribers to your newsletter or followers to your blog.  They&#8217;ve signed up with you because they came across an article you&#8217;ve written or heard you speak somewhere, or perhaps they learned about you through word of mouth, and something about your message or personality made them want [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://milana.com/newblog/wp-content/uploads/2011/02/woman-dollar.jpg"><img class="size-medium wp-image-965 alignleft" title="woman-dollar" src="http://milana.com/newblog/wp-content/uploads/2011/02/woman-dollar-233x300.jpg" alt="" width="186" height="240" /></a>You&#8217;ve begun to build a list of regular subscribers to your newsletter or followers to your blog.  They&#8217;ve signed up with you because they came across an article you&#8217;ve written or heard you speak somewhere, or perhaps they learned about you through word of mouth, and something about your message or personality made them want to know more about you and your services.</p>
<p>But let&#8217;s face it—they also signed up because doing so was free, so there was no risk for them to do so.  In return, you send them information at no cost every time you update your blog or publish an issue of your ezine.  So how do you get these subscribers or followers to say an enthusiastic &#8220;yes&#8221; when it comes to the fee-based products and programs that you offer?<br />
<span id="more-964"></span></p>
<ul>
<li><strong>Know your target market&#8217;s deepest hopes and fears.</strong> What exactly does your client yearn for?  What breaks her heart?  What does she feel is missing from her life?  The more specific you get about the needs and desires of your potential clients, the more likely you&#8217;ll develop programs and Web copy that resonates with them.</li>
</ul>
<ul>
<li><strong>Ask questions that they can say &#8220;yes&#8221; to.</strong> Based on what you&#8217;ve outlined above, write those hopes and fears in the form of questions.  For example, suppose you specialize in working with people who are is underemployed and/or under-utilized at work.  You can ask questions like &#8220;Does your present job bore you to tears?  Would you love to have a career that you feel passionate about?&#8221;  If your target market consists of people in need of work/life balance, your questions might include &#8220;Do you feel as though you never have time to do anything you want to do?&#8221; or &#8220;Has being all work and no play damaged your relationship with your children?&#8221; When your questions speak directly to a person&#8217;s pain points, he or she is more open to considering purchasing something that promises to ease the pain.</li>
</ul>
<ul>
<li><strong>Remove or minimize the risk of buying from you. </strong> Remember that the reasons people signed up for your ezine or blog feed were the opportunity to receive information they needed at no financial risk to themselves.  Make sure that your products and program offers have the same dual impact.  Providing a generous money-back guarantee minimizes the risk factor of purchasing from you; delivering high quality products that address your customers&#8217; needs minimizes your need to have to issue refunds on purchases—a win-win for everyone!</li>
</ul>
<ul>
<li><strong>Make it as easy as possible for potential customers to order and pay. </strong>Every added step to the purchasing process allows your buyer-to-be a fresh opportunity to question his or her purchasing decision, and perhaps abandon it altogether.  One- and two-click check outs have the greatest conversion rate, as the transaction gets completed before the customer can experience any misgivings about how or why he or she is making the purchase.</li>
</ul>
<p>Of course there are dozens of other marketing and copywriting techniques you can and should utilize in order to increase the sales of your programs and products, but these four are the most basic and critical.  Get these down pat and watch your bottom line grow accordingly.</p>
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