Why Getting Clients Online is Totally Different Than Offline

Did you know that getting clients online is a COMPLETELY different ball game then getting them locally, offline?

I often talk to frustrated service providers who wonder why they can’t attract clients online, and here’s what I discovered. You can’t just take your existing offline coaching or consulting online – your value gets “lost in translation.”

In order to translate your value from offline to online business, you need to use different strategies and skill set. Here are the main differences…

Getting clients offline requires:

  • Networking
  • Lunch meetings
  • Speaking to local audiences
  • Referral groups
  • Relationship-building and patience

Getting clients online requires:

  • Being laser-focused on a specific target market
  • Building a list of potential clients
  • Clearly communicating your message
  • Creating educational content
  • Being able to inspire people in videos or webinars
  • Sharing your value in writing / copywriting
  • Creating joint venture partnerships

Can you see how different these skill sets are?

This is why ALL of the products I create focus on applying online business skills – product launches, joint ventures, telesummits, list-building, webinars, copywriting, content creation, niche finding, and more.

Get ALL of my best-selling products at 80% OFF until January 1st

And it works both ways.

I’ve always had an online business. When I attempted to get some local clients, it didn’t work.

Clearly, my online business skills didn’t translate into offline business. I was too impatient with people who took several hours of my time, then wanted to “think about it”.

I am curious, what has your experience been around this? Share your thoughts below.

Get ALL of my best-selling products at 80% OFF until January 1st

Good Bye 2016, or Why I Really Left My Business This Year

I’ll be honest, I can’t wait to say “good-bye” to 2016.

This was the most strange, painful, and surprising year of my life.

People have been asking me why I sold my business, but I wasn’t ready to share the real reason. Someone even said that if people find out about this, they would see me as weak and incapable of running a business.

So as I share it with you, I can feel my throat closing up and my fingers are trembling over the keyboard. But I wanted to share this now – THIS YEAR – so that I can say “good-bye” to it and welcome next year as healthier and happier me.

Here we go…

Although I finally surpassed a dream 7-figure revenue in my business, it came at a cost.

My body must’ve been sending me signals for a while, but I ignored them. Finally, it sent me the worst thing I’ve ever experienced – panic attacks. Real, full-blown, emergency-room-visit kind of attacks I never even knew existed.

One, then another, then weekly.

Not just “think happy thoughts” kind of attacks, but those that make you completely lose control over your body and mind. I was so unfamiliar with panic attacks, I didn’t even know they were a result of anxiety.

So instead of celebrating hitting a 7-figure mark, I decided to sell my business and take a sabbatical.

Today I am enjoying a slower pace life, total freedom and flexibility of my schedule, and the thrill of creating a new business!

And I wanted to THANK YOU…

Thank you for supporting me, responding to my emails, commenting on my blog, and sharing your own challenging experiences with me.

Whether we’ve ever met in person or not, please know that I deeply care for your success and hope to be of service to you.

FOMO: How Marketers Use “Fear of Missing Out” to Get You to Buy Their Products

The Elephant in the Room

You’ve heard of FOMO, right?

It’s a state of anxiety you experience over missing out on something that everyone else is participating in. It’s the emotional state that makes you click on a link, watch a video, join a frenzy of followers, and buy the product that everyone’s been talking about.

  • Product launches are built on FOMO.
  • Event marketing is built on FOMO.
  • Black Fridays are driven by FOMO.
  • The entire Groupon business model is based on FOMO.

 Good for Business, Bad for People

We all experience FOMO, “Fear of Missing Out”, once in a while.

For me it comes with a feeling of potential loss, turns me into irrational decision maker, and causes me to buy stuff I don’t need.

That is because FOMO is the biggest emotional driver that creates sales.

In fact, most marketing is deliberately designed to create urgency, scarcity, and exclusivity.

Smart marketers know how to trigger your FOMO… Continue reading

I Am Coming Out, or My Search for the Next Big Idea is Over

It’s been almost 90 days since I decided to go on sabbatical. A lot has happened since then.

* I questioned my desire to play big, create a profitable business, and earn lots of money.

* I began looking for the source of real happiness, going back to my 20s to see who I was before I became a business owner.

* I looked at other things I might want to pursue, such as going back to school to become a music composer, a theater developer, or a hotel owner. Or just travel around the world for a year, which for some reason didn’t sound as appealing as I imagined at first LOL.

* I wrote my first real piano composition, which I’ll be recording and releasing soon.

* I sat in on a live orchestra rehearsal and experienced the magic that happens when 50+ musicians play in sync.

* And I’ve watched a lot of movies! 🙂

At the end, after being 100% truthful with myself, I discovered that I only wanted to do two things…

…write music and teach business.

And do both in a way that allow me creative freedom and plenty of free time.

shipI stumbled on my “next big idea” about a month ago, now seeing that it was there all along – I just didn’t acknowledge it until now. It’s surprising, unexpected, slightly more intangible than you’re used to seeing from Milana, and very different from anything else I’ve created in the past.

Continue reading

Greed, Fear, or Something Else: What Is Money and Why People Always Want More of It?

tired-business-woman

I have always wanted to build a million-dollar business. Thinking that it would feel like a “million dollars!”

But when I finally hit seven figures, I didn’t even notice it. I was too busy working.

The thing is, It didn’t feel any special. No more special than making six figures. No more special than getting a $30K job offer right after college.

Most importantly, it didn’t make me feel any happier. Angels didn’t sing, sea didn’t part, and rainbow didn’t appear.

After dropping out from the “million-dollar ra
ce” a few months ago, I began looking closely at what was missing. Was I crazy to walk away from a 7-figure business? And what are some of the other ways to measure business success?

Here’s what I discovered. This is cheesy and it doesn’t sell, but here it is… Continue reading