When my kids were little, I made sure that I had no big plans for the summer. No launches, no programs, no business travel.
As they grew older and wanted more space (sniff, sniff) I began filling my summer with projects. The last three summers were so busy, I had no time to enjoy the beautiful weather… or life!
So, now that I am starting over and my kids are 17 and 22 (gasp!) I decided to reclaim my summer. Business doesn’t have to stop, but I love the opportunity to slow down, dream up new ideas, and remind myself that there’s life beyond business 🙂
Here are my plans for this summer (share yours below!)…
* Develop new software. A new idea came to me a month ago and I was shocked to learn that this doesn’t exist yet! I absolutely love the creative process of sharing my vision with the programmer and seeing it become tangible!
* Complete my 2nd music piece and have it arranged for multiple instruments. I will ALWAYS make time for music and dance now! Continue reading
Things are really shifting in our space. It used to be easy to get results online, but now many entrepreneurs are noticing a drop. Online conversions are declining even for “big players” and everyone is looking for answers.
In the last few weeks I spent a lot of time talking to coaches, speakers, and entrepreneurs in our industry, and many of the trends we discussed confirmed what I had experienced in my own business last year.
So what will the next phase look like for online/coaching industry?
How can we regain the trust of the very people we want to serve?
I’ll share each trend below and how I plan to shift my own business around it:
Trend #1: Connection/Customization. Our industry has become too much about numbers, massive results, the transaction. People want to be seen as individual human beings, with their own unique challenges and dreams. They want to feel heard and understood. Continue reading
Read Part 1 of “Cult of the Grind” Here
“If Business Was Easy, Everyone Would Start One”
I am not saying that building a profitable business should be as easy as a walk in the park.
Starting and growing a business comes with lots of challenges to tackle, skills to learn, risks to take, projects to manage, and setbacks to deal with. You may find yourself pushing through obstacles and dealing with crisis. You may have to do things others aren’t willing to do and deal with people you don’t want to deal with – just to achieve your goal and dream of building a successful business. Hard work is part of growing a business AND if you’re building something you love and believe in you’re willing to do it.
The difference is when hard work looks like “spinning your wheels” and struggling your way through it versus feeling excited and energized by that hard work because it fits you.
For example, it takes me three months of hard work to develop launch materials, from webinars to video scripts to email announcements. But I absolutely LOVE the process of watching it all come together and the satisfaction of getting it out there and sharing my ideas with the world! Continue reading
“Cult of the Grind”
If you spent any time around entrepreneurs, you probably heard many times that “working hard” and “always be hustling” are the ways to succeed in business.
In other words, if you’re not working your butt off, then maybe you’re not serious enough to be truly successful.
I call it the “cult of the grind.”
The cult of the grind almost puts you to shame for not being willing to put in long hours, sleepless nights, and doing what needs to be done to reach success.
There’s honor in the grind. People respect your ability and willingness to work tirelessly to achieve results.
I remember feeling totally embarrassed about not being willing to stay up late on my “cart close” day during a product launch. After all, everyone else does it, whether it is to watch the sales coming in, manage their team, or send “just one more email.”
The cult of the grind implies being willing to do whatever it takes:
- Need to do five live webinars in three days? Sure.
- Need to jump on a new social media trend? No problem.
- Speaking at two live events in one day? I am there!
- Have to fit three promotions in one week? “Gotta do what you gotta do!”
- Need to write another email, even though it’s 11pm and you’re already in bed? I’m up!
Here’s how most business training programs and courses are sold today:
It’s a system, a template, a “magic button”, a “tested and proven” method. Just do what it says, and success will be inevitable.
The reality is that less than 10% of people actually succeed with any system, method, or course. This means that out of 100 people in the room learning a strategy maybe 10 will see any results.
Because every system is based on the person who created it.
“You want success? I am the prototype. This is the way to do it.” Continue reading