Did you know that getting clients online is a COMPLETELY different ball game then getting them locally, offline?
I often talk to frustrated service providers who wonder why they can’t attract clients online, and here’s what I discovered. You can’t just take your existing offline coaching or consulting online – your value gets “lost in translation.”
In order to translate your value from offline to online business, you need to use different strategies and skill set. Here are the main differences…
Getting clients offline requires:
- Lunch meetings
- Speaking to local audiences
- Referral groups
- Relationship-building and patience
Getting clients online requires:
- Being laser-focused on a specific target market
- Building a list of potential clients
- Clearly communicating your message
- Creating educational content
- Being able to inspire people in videos or webinars
- Sharing your value in writing / copywriting
- Creating joint venture partnerships
Can you see how different these skill sets are?
This is why ALL of the products I create focus on applying online business skills – product launches, joint ventures, telesummits, list-building, webinars, copywriting, content creation, niche finding, and more.
And it works both ways.
I’ve always had an online business. When I attempted to get some local clients, it didn’t work.
Clearly, my online business skills didn’t translate into offline business. I was too impatient with people who took several hours of my time, then wanted to “think about it”.
I am curious, what has your experience been around this? Share your thoughts below.