Cult of the Grind, or the Age of the Business Warrior – Part 2

Read Part 1 of “Cult of the Grind” Here

“If Business Was Easy, Everyone Would Start One”

I am not saying that building a profitable business should be as easy as a walk in the park.

Starting and growing a business comes with lots of challenges to tackle, skills to learn, risks to take, projects to manage, and setbacks to deal with. You may find yourself pushing through obstacles and dealing with crisis. You may have to do things others aren’t willing to do and deal with people you don’t want to deal with – just to achieve your goal and dream of building a successful business. Hard work is part of growing a business AND if you’re building something you love and believe in you’re willing to do it.

The difference is when hard work looks like “spinning your wheels” and struggling your way through it versus feeling excited and energized by that hard work because it fits you.

For example, it takes me three months of hard work to develop launch materials, from webinars to video scripts to email announcements. But I absolutely LOVE the process of watching it all come together and the satisfaction of getting it out there and sharing my ideas with the world!

On the other hand, going to networking events feels not only like hard work to me, but also drains my energy and doesn’t feel at all like fun. Perhaps it’s the opposite for you 🙂

Hopefully you get the difference between “hard work that’s energizing and fun” and “hard work that’s draining and dreadful.”

You may also be in a place where you need to make money and provide for your family. When I first came to America from Ukraine, I was willing to do whatever it took to secure my family’s future. I even turned from “musician to technician”, going from a classically trained music teacher to a computer programmer.

It was unbelievably hard because my brain wasn’t designed to handle such a highly technical career. But I did what I had to do. I learned English and graduated with a Bachelor’s degree in Computer Information Systems.

I also had to work hard when I started my first business, doing whatever I had to do to stay home with my kids.

So if you’re desperately trying to grow your business right now because you need money to survive or feed your family, you’ll probably grind and do whatever it takes. Your motivation is different when you’re focused on security or survival.

Most people are willing to work hard – they just don’t know what to focus on and in which direction to grow their business. Which hard work is the right hard work? Usually, it’s the kind of work that doesn’t drain you, where you don’t notice time go by, and when you’re in the flow.

So if your goal is to build a profitable business you will love, a business that will bring you not only great income but also a lot of joy and fulfillment (and a lot less stress!), then figuring out your biggest strengths and natural abilities is the best way to move forward.

Can’t wait for your thoughts and feedback and what took me years to realize!

Read Part 1 of “Cult of the Grind” Here

Cult of the Grind, or the Age of the Business Warrior – Part 1

4 thoughts on “Cult of the Grind, or the Age of the Business Warrior – Part 2

  1. Sandra Camacho

    In my experience the biggest reason business success is especially hard for women entrepreneurs is our hidden inner conflict with our own power. Women have been cultural programmed for centuries to take care of everyone else, to people-please, to stay invisible, to not ask for what we want. This is huge–it causes an inner conflict with our real desires, and it creates emotional conflict around success that is like having one foot on the gas and one foot on the brake. The emotional mind needs to be aligned with what we want –business success and our own empowerment–if we are to enjoy creating a successful business. I have created a free tool kit just for this purpose:

  2. Raan

    Hi Milana. I enjoyed and identified with your comments. The grind is usually dictated by someone else. Your business is choice and the motivation remains your own. So much more palatable even when challenging!

  3. Diane C. Christofferson

    I have heard from a lot of marketers that you have to eat,breath and sleep work in order to make lots of money. I don’t believe that is a career, I believe that is burn-out quick. I also believe that a person’s life is very unbalanced.
    I once had what I thought was a “true” friend, come to find out I was only her friend if I bought products from her. Like they say….move on.

  4. Aaron Keith Hawkins

    Hi Milana!

    I sincerely commend you on your willingness to challenge the “hustle hype”, and for sharing so much of your personal experience. Building a thriving business will always require ups and downs and plenty of strategic effort, but true career freedom is engaging in a process or mission that makes us feel energized and alive. Doing so takes some vulnerable self-reflection and great support from our circles of influence. I can’t wait to see what you launch next — on your own terms and with peace of mind. Thanks for supporting so many who are on their own journey. Proud of you!



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