“If Business Was Easy, Everyone Would Start One”
I am not saying that building a profitable business should be as easy as a walk in the park.
Starting and growing a business comes with lots of challenges to tackle, skills to learn, risks to take, projects to manage, and setbacks to deal with. You may find yourself pushing through obstacles and dealing with crisis. You may have to do things others aren’t willing to do and deal with people you don’t want to deal with – just to achieve your goal and dream of building a successful business. Hard work is part of growing a business AND if you’re building something you love and believe in you’re willing to do it.
The difference is when hard work looks like “spinning your wheels” and struggling your way through it versus feeling excited and energized by that hard work because it fits you.
For example, it takes me three months of hard work to develop launch materials, from webinars to video scripts to email announcements. But I absolutely LOVE the process of watching it all come together and the satisfaction of getting it out there and sharing my ideas with the world!
On the other hand, going to networking events feels not only like hard work to me, but also drains my energy and doesn’t feel at all like fun. Perhaps it’s the opposite for you 🙂
Hopefully you get the difference between “hard work that’s energizing and fun” and “hard work that’s draining and dreadful.”
You may also be in a place where you need to make money and provide for your family. When I first came to America from Ukraine, I was willing to do whatever it took to secure my family’s future. I even turned from “musician to technician”, going from a classically trained music teacher to a computer programmer.
It was unbelievably hard because my brain wasn’t designed to handle such a highly technical career. But I did what I had to do. I learned English and graduated with a Bachelor’s degree in Computer Information Systems.
I also had to work hard when I started my first business, doing whatever I had to do to stay home with my kids.
So if you’re desperately trying to grow your business right now because you need money to survive or feed your family, you’ll probably grind and do whatever it takes. Your motivation is different when you’re focused on security or survival.
Most people are willing to work hard – they just don’t know what to focus on and in which direction to grow their business. Which hard work is the right hard work? Usually, it’s the kind of work that doesn’t drain you, where you don’t notice time go by, and when you’re in the flow.
So if your goal is to build a profitable business you will love, a business that will bring you not only great income but also a lot of joy and fulfillment (and a lot less stress!), then figuring out your biggest strengths and natural abilities is the best way to move forward.
Can’t wait for your thoughts and feedback and what took me years to realize!