Category Archives: Personal

Biggest Business Lesson Learned from Taking My Daughter on College Tour

I just returned from taking my daughter on college tour – a fascinating (but exhausting) experience.

And here’s the biggest lesson I learned…

Or perhaps I’ve known this all along.

Great marketing can (almost) sell even a BAD product!

The full-color college brochure we received was filled with photos of happy students, caring professors, diverse community, beautiful campus, and magical nature with plenty of things to do.

So on Friday night, holding my daughter’s acceptance letter in our hands, we hopped in the car and drove for 3 hours to check out this unbelievable place! 🙂

Thank GOD we did!

What they left out was that the school was located in the middle of nowhere, with the nearest book store an hour away, and when you ask for a recommendation for the best vegetarian place to eat, you hear “DOES THIS MEAN YOU DON’T EAT COWS??” in response.

As the student panel was sharing how much they love the school, I was really tempted to ask, “What DON’T you love about it?” but feared being egged by the audience LOL

It’s not that it was a bad college…

It was just the wrong college for my daughter...

Had we only relied on the gorgeous brochures and great testimonials from current students, we would end up making the wrong decision.

We then stopped by another school she applied to, and this time (perhaps by comparison) were truly delighted! And even captured a small moment of joy about potentially being accepted.

Have you ever bought a product or program, or hired someone based on their great marketing… only to realize you made the wrong choice?

Please share below in comments.

A Newbie Entrepreneur with 16 Years of Business Experience…Say What?

I started my business back in 2001 with a release of my first e-book on web site design. Since then I have…

* Created almost 100 products and programs

* Designed and produced 20+ live events

* Held about 25 product launches

* Collaborated with 300+ joint venture partners

* Published an Amazon best-seller

* Went through 150+ training and coaching programs to learn how to sell, market, brand, and grow a business.

Ironically, as I am venturing out into a new business this year, I find that all my knowledge is actually in the way of moving forward. There is too much to try and too much to do. Plus all the new technologies and strategies that showed up since I first started, like social media and mobile marketing! Continue reading

Summer Plans, or Life Beyond Business

When my kids were little, I made sure that I had no big plans for the summer. No launches, no programs, no business travel.

As they grew older and wanted more space (sniff, sniff) I began filling my summer with projects. The last three summers were so busy, I had no time to enjoy the beautiful weather… or life!

So, now that I am starting over and my kids are 17 and 22 (gasp!) I decided to reclaim my summer. Business doesn’t have to stop, but I love the opportunity to slow down, dream up new ideas, and remind myself that there’s life beyond business 🙂

Here are my plans for this summer (share yours below!)…

* Develop new software. A new idea came to me a month ago and I was shocked to learn that this doesn’t exist yet! I absolutely love the creative process of sharing my vision with the programmer and seeing it become tangible!

* Complete my 2nd music piece and have it arranged for multiple instruments. I will ALWAYS make time for music and dance now! Continue reading

Cult of the Grind, or the Age of the Business Warrior – Part 2

Read Part 1 of “Cult of the Grind” Here

“If Business Was Easy, Everyone Would Start One”

I am not saying that building a profitable business should be as easy as a walk in the park.

Starting and growing a business comes with lots of challenges to tackle, skills to learn, risks to take, projects to manage, and setbacks to deal with. You may find yourself pushing through obstacles and dealing with crisis. You may have to do things others aren’t willing to do and deal with people you don’t want to deal with – just to achieve your goal and dream of building a successful business. Hard work is part of growing a business AND if you’re building something you love and believe in you’re willing to do it.

The difference is when hard work looks like “spinning your wheels” and struggling your way through it versus feeling excited and energized by that hard work because it fits you.

For example, it takes me three months of hard work to develop launch materials, from webinars to video scripts to email announcements. But I absolutely LOVE the process of watching it all come together and the satisfaction of getting it out there and sharing my ideas with the world! Continue reading