I wrote this book in 2007 and decided to revisit it 10 years later. I am shocked at the advice I was giving my readers back then. Check it out!
I am interviewing my friend Danielle Miller, the founder of the School of Branding, about why brand is essential in today’s market place for coaches, authors, speakers, and experts building a business online.
Check it out and post your comments and thoughts below! Or feel free to discuss this video inside my Facebook Simplicity Entrepreneurship Community.
Are you tired of giving away “the farm”? Do you keep creating FREE content but not getting clients? When it comes to creating content, it’s easy to get lost in what to share when, and what kind of content to create. How much do you share to avoid giving away “the farm”? What do you talk about in your articles, videos, and webinars, and what do you leave for the actual product or program? I’ll demystify and simplify this for you in this special mini-training I recently held inside my Facebook group called Simplicity Entrepreneurs – you can join it here FREE
Things are really shifting in our space. It used to be easy to get results online, but now many entrepreneurs are noticing a drop. Online conversions are declining even for “big players” and everyone is looking for answers.
In the last few weeks I spent a lot of time talking to coaches, speakers, and entrepreneurs in our industry, and many of the trends we discussed confirmed what I had experienced in my own business last year.
So what will the next phase look like for online/coaching industry?
How can we regain the trust of the very people we want to serve?
I’ll share each trend below and how I plan to shift my own business around it:
Trend #1: Connection/Customization. Our industry has become too much about numbers, massive results, the transaction. People want to be seen as individual human beings, with their own unique challenges and dreams. They want to feel heard and understood. Continue reading
Here’s how most business training programs and courses are sold today:
It’s a system, a template, a “magic button”, a “tested and proven” method. Just do what it says, and success will be inevitable.
The reality is that less than 10% of people actually succeed with any system, method, or course. This means that out of 100 people in the room learning a strategy maybe 10 will see any results.
Because every system is based on the person who created it.
“You want success? I am the prototype. This is the way to do it.” Continue reading