3 Web Sites Every Coach Must Have

Is your coaching web site working?

Have you invested a lot of resources into your web site only to be dissappointed with results?

9 out of 10 coaches are in this situation right now, and not sure what to do. The sad thing is that more and more coaches enter the industry every month making the same exact mistake.

As a coach, it's important that you have at least 4 types of web sites, and today I will show you why.

Your web site may be confirming your credibility with people who find you by referral, but it's probably not working in many other important areas such as:

- Enrolling new coaching clients on the spot;
- Building a targeted mailing list every day;
- Selling your coaching products;
- Generating revenue.

How do you accomplish all of the above?

The answer is simple: have several web sites, each focusing on a very specific goal in your business. Let's take a quick look at the 3 most important web sites every coach should have:

1. Lead Generating Web Site

The biggest reason to be online is to generate coaching leads. Have your sign-up form prominently placed at the top, and give your visitors a compelling reason to get on your mailing list.

2. Product Selling Web Site

If you're selling an e-book, an audio CD, or any other product, you should have a separate web site for it. In fact, it's been proven that every product should have its own web site for maximum results.

3. Coaching Program Enrollment Web Site

Coaching doesn't sell, or does it? It absolutely does if it's packaged as a coaching program, with a beginning and an end, and a set of specific tangible outcomes. Describe your program and its benefits on a separate web site, with its own domain name, and you'll see your enrollment double or triple...even with the same amount of marketing you do now.

Why do mini-sites work better than multi-page web sites?

Because they allow our overloaded and overwhelmed minds focus on a single message, and understand a clear call to action, one at a time!

If you have already invested into a multi-page web site, not to worry! It is still a great tool that builds your credibility. Simply add a sign-up form at the very top of your home page (and on a side-bar of all other pages), so you could build your mailing list faster.



P.S. If you want to make money in coaching, my new book offers a simple step-by-step marketing plan for a high-income coaching business. Get a copy today at: http://www.CoachingMillions.com

How to Have a Business and a Life!

This weekend I picked up three books on time management at Borders...Two of them I've heard of before, written by quite well known authors and business experts.

The third one I grabbed at the last moment before I headed to the check-out, and I am so glad I did!

Andrew Griffith's "101 Ways to Have a Business and a Life" is an amazing read! It's not just a time management book. It should've been called "Every Entrepeneur's Bible!"

It covers everything from managing your time and money to managing your relationships, health, employees, vendors, customers, family, kids, and much much more...I swallowed it in about 3 hours (ok, I skipped some section, but that's how I always read anyway).

The other two books were great, but this one stood out for one big reason: it was based on the author's true story of how his business life took a toll on his relationships and his health, and how he made a decision to "wake up" and realize that his business is "slowly killing" himself.

Personal story - that's what's unique about this book, and makes his message so much more compelling. Andrew is also being very candid - he shares the things that most people are embarrased to admit even to themselves.

The book is very easy to read, split into1-2 page segments, just right for busy entrepreneurs.

I think the book cover doesn't do it justice...I'd love to see Andrew's photo on the front cover!

Go to your local book store and get it today!

P.S. If you're a life coach working with business owners, this is a great book to create your own coaching program around....You can even partner with the author to coach people based on his ideas!

P.P.S. Ok, I am off for a 2nd walk today...Andrew's words are magically inspiring!