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Milana's Coaching Millions Blog

Monday, October 29, 2007

3 Web Sites Every Coach Must Have


Is your coaching web site working?

Have you invested a lot of resources into your web site only to be dissappointed with results?

9 out of 10 coaches are in this situation right now, and not sure what to do. The sad thing is that more and more coaches enter the industry every month making the same exact mistake.

As a coach, it's important that you have at least 4 types of web sites, and today I will show you why.

Your web site may be confirming your credibility with people who find you by referral, but it's probably not working in many other important areas such as:

- Enrolling new coaching clients on the spot;
- Building a targeted mailing list every day;
- Selling your coaching products;
- Generating revenue.

How do you accomplish all of the above?

The answer is simple: have several web sites, each focusing on a very specific goal in your business. Let's take a quick look at the 3 most important web sites every coach should have:

1. Lead Generating Web Site

The biggest reason to be online is to generate coaching leads. Have your sign-up form prominently placed at the top, and give your visitors a compelling reason to get on your mailing list.

2. Product Selling Web Site

If you're selling an e-book, an audio CD, or any other product, you should have a separate web site for it. In fact, it's been proven that every product should have its own web site for maximum results.

3. Coaching Program Enrollment Web Site

Coaching doesn't sell, or does it? It absolutely does if it's packaged as a coaching program, with a beginning and an end, and a set of specific tangible outcomes. Describe your program and its benefits on a separate web site, with its own domain name, and you'll see your enrollment double or triple...even with the same amount of marketing you do now.

Why do mini-sites work better than multi-page web sites?

Because they allow our overloaded and overwhelmed minds focus on a single message, and understand a clear call to action, one at a time!

If you have already invested into a multi-page web site, not to worry! It is still a great tool that builds your credibility. Simply add a sign-up form at the very top of your home page (and on a side-bar of all other pages), so you could build your mailing list faster.



P.S. If you want to make money in coaching, my new book offers a simple step-by-step marketing plan for a high-income coaching business. Get a copy today at: http://www.CoachingMillions.com

1 Comments:

Blogger Karen Skidmore said...

Thanks Milana - you set out these websites so clearly and simply.

I also want to express my thanks for the last hour - I have just finished listening to the recording of your recent teleclass 20-Hour Working Week and it was a fab way of spending a dark and gloomy afternoon here in the UK. Thank you for giving me some clear focus and making me think of my return on my time investment.

Karen
www.CanDoCanBe.typepad.com

November 11, 2007 8:56 AM  

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