The Results Are In - I Like to Be the Center of Attention!

An assessment, which took me about 1.5 hours to complete, resulted in some surprising revelations.

I know it's only a tool, but it makes me think...

Ah-ha! So that's why....blah-blah...

And that's why I... blah-blah....

I promised not to hold anything back, so I'll share some of the results, for those who are curious.

• Social Drive (92%) - hmm...love people, but doing just fine in my home office...
• Goal Orientation (92%) - always! like an energizer bunny!
• Need for Control (65%) - Duh! That's why happily self-employed...
• Detail Orientation (26%) - so that's why I hated ALL my jobs, including programming!!!
• Ability to Copy with Stress (15%) - god help me! the tele-summit is coming!
• Ego Drive to Achieve Immediate Results (63%)
• Job Loyalty for Single Employer (32%) - Duh!
• Vision to Predict Future Needs (65%) - Great to know!
• Assertiveness (15%) - Never would've thought!
• Self-Critisism (70%) - figures! what's a perfectionist to do?!

But center of attention, according to the analysis of the assessment? Who me? Since when?

'Nuf said. That's yours truly!

Under-Monetized Coaching Business

Christy Callahan is a Prenatal Coach!

Got a baby on the way? Frustrated? Overwhelmed? Scared?

She's here to help! What a great niche, very specific target audience, plenty of magazines, e-zines, and web sites to joint venture with and reach highly interested prospects.

Got domain, too! Perfect!

The problem?

There are 2 actually:

Problem #1: Christy's client's life is 9 months or less, unless she offers an after-birth program for new moms. I didn't see it anywhere on her web site, she may be offering it to her existing clients, but it's not available on the web site.

Problem #2: As warm and fuzzy Christy's web site feels, it doesn't talk about the BENEFITS to the expecting mom in a greater detail! I see fees, different types of coaching, and - aside from the brief description of the "Prenatal Bonding" program (on the "Fees" page), there is really nothing to make me want to pay $350 a month.

Recommendations:

Create very specific coaching programs for expecting moms, with testimonials from other moms-clients, success stories, feelings and emotions. Include exactly what and how and when - in other words, how the program will work, what they can expect to get out of it.

BENEFITS! EMOTIONS! This is what's missing for me from Christy's otherwise nice-looking site (not exactly highly professional looking, but I suspect that the choice of colors and images speaks well for her targe audience - boy, it's been 6 years for me, so I can't really relate at this point!)

Also, create a continuation of the program - after the baby arrives, this would eliminate the fear of post-birth depression, since the coach would be right there to monitor and support the new mother.

No products? Where are the audio programs? Books? e-Coaching?

Definitely would increase Christy's visibility and image, but I am sure she's probably working on it already!

Want to visit her site? http://www.prenatalcoaching.com

Want me to visit yours for feedback? E-mail me at dissect@milana.com

Kaplan University offers Executive Coaching Certificate

Along with Financial Planning, Risk Management, and Project Management, Kaplan University now offers a certificate in Executive Coaching.



The Executive Coaching Certificate was co-developed by Diane Menendez, Ph.D., and Michael O'Brien, Ph.D., prominent leaders in the field of coaching and leadership development.

It's great to see Kaplan University, one of the leading continuing education institutions, jump on board of the new professional industry!