
I just had a vision of business owners and marketing experts laughing at us in the year 2050.
"Didn't they know that using red links in their copy was killing their sales? HAHAHA!"
"Were they dumb to send out a mailing to their lists on Thursday after 3pm? HAHAHA!"
"How could they not know that using the words 'Click Here' would just confuse their visitor? HAHAHA!"
"Why would they be stupid enough to put a border around their web site! HAHAHA!"
Just like inventing flu vaccine, or the public opinion on smoking, it may take decades for people to test and understand the effects of certain things we do now.
Our successors will laugh at our inability or struggles to make successful web sites. What we spend months to perfect now, they'll know how to do just because it'll be in the text books. It'll be the one and only possible way to do things, and we just don't know it yet!
Life is life. Business is business. But sometimes I wish we had all the answers NOW!
P.S. By the way, I am not suggesting at all that the things I mentioned above are true, I am just speculating, a "what-if" kinda thing, and we just don't know it right now.