BusinessWeek publishes a "What Is Coaching" Article, But....
Well, an article in a major national publication is great, but it wouldn't necessarily make me consider hiring a business coach :(
Why?
How about this comment:
"Q: How does a business coach differ from a traditional consultant?
A: A traditional business consultant may offer expert advice based on experience in a particular industry or familiarity with a specific kind of business challenge. A coach, on the other hand, provides more general support and helps a business owner consider alternatives."
Who will pay thousands of dollars for general support? Pleeeease!
Get a COACH to provide the answers here, not a consultant, which is what the interviewee is.
Ok, I'll back off...The rest of the article is actually good, but the above comment I find very misleading to those who have never hired a coach.
Judge for yourself.
1 Comments:
So...what DOES a coach do?
Suppose you say, "My website isn't working."
Will your resource person give you solid advice based on an understanding of marketing on the Internet?
Direct you to another resource that holds some answers?
Or will he or she say, "What do you think?" or, "Let's brainstorm an answer."
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