Is Cutting Costs Harder Than Increasing Revenue?

You betcha!

Ever since I heard this notion at Chris Barrow's seminar, I continue to agree.

If I sit down and wreck my brain over how to cut my expenses, the most I can reduce is probably 25%.

Plus, it's going to a LOT of effort and sacrifice!

It's a lot easier to increase revenue through:

- creating a new product or service for a new source of revenue

- increasing hourly rates and product prices

- launch a new marketing campaign to bring new clients

Every time I think "my costs are too high, close to 50%, I need to figure out a way to reduce it..."

I remember what Chris Barrow said, and start thinking with a different direction.

Bingo!