Getting Clients is Still the BIGGEST Concern of Coaches

As a result of my survey (which I incorporated into the audio mini-course web site), I confirmed my thinking that getting clients would be the biggest coaching business challenge.

Why is that?

For many reasons.

Allow me to paraphrase Ramon Williamson and list here some of the most common reasons why coaches struggle with getting clients...and what you can do TODAY to change that!

- Refuse to pick a niche

If you just want to coach, ok. But when you're ready to build a business (i.e. make money), pick a niche and penetrate it! You can penetrate it by speaking at the industry conventions, creating niche-specific products (and by that I mean, a 60-90 minute audio CD - will take you what...an afternoon?), and write articles for this particular niche!

I am so tired of coaches not choosing a niche, that I decided NOT to work with those who resist it so much. I just don't know how to help someone who won't select a target audience, I am sorry!

- Forgetting that coaching is a business, not a "form of personal therapy"

Duh....I pay my taxes, I have an office, I have a $500-phone bill...I have a business! Do you?

- Resisting marketing

This is a big one. In fact, many highly skilled coaches DON'T have enough clients, because they won't go out and market. And by "going out" I don't mean networking and speaking - although these are great - you can market right out of your home office with a phone line and an Internet connection.

More on this later...