ICF Doesn't Make it Easy to Get Certified! So Why Don't You Tell Your Clients That???
A minimum of 310 coaching hours to become an ACC (Associate Certified Coach) and 2,700 hours of coaching to become an MCC (Master Certified Coach).
I bet your clients and prospects don't know that!
I would certainly be impressed as a potential client to see that someone spent 3-5 years in training to coach. That would instantly remove all the hesitation and trust issues for those prospects who read Europian newspapers...heh...where coaching is considered almost a "fly-by-night" profession.
PUT IT ON YOUR WEB SITE!
Make yourself stand apart from the rest of the coaches, because the PROSPECT DOESN'T KNOW THE DIFFERENCE!
Related link:
http://www.coachfederation.org/credentialing/en
2 Comments:
I don't agree with this philosophy.
The way to craft a strong marketing message is to figure out what your prospects are interested in, and then put together your central selling idea based on that.
Proven results verified by testimonials (audio/video where possible) of past/present clients talking about how your service DIRECTLY got them a result is much more powerful then talking about your training.
Think about this:
If you wanted to learn how to become an internet marketer, and you were presented with a choice of two different coaches...
Coach A) Has 5000 learning hours from school X in internet marketing.
Coach B) Has ten clients, all of whom earn 6 figures PLUS. (Some clients were newbies and started from scratch)
Which are you going to choose?
In my mind, hearing a coach talk about their training is a red flag. It lets me know the most important result they have achieved is "certification".
If the prospect asks the question, then by all means tell them.
Otherwise, don't go painting seagulls in your prospects picture (don't volunteer benefits that may not be relelvant - it shows poor listening, and damages rapport)
Hmmm...I still believe it's very important that coaches mention something about their training.
For the the same reason that chiropractors emphasize their education - credibility.
A chiropractor I visited a few years ago had his course listings and the number of hours of training as compared to physicians' training hanging in every patient's room.
Coaching is a new profession, and this issue needs to be addressed - maybe not on the home page, but somewhere on the "About Us" page for sure.
A prospect will have this question in his or her mind: "Is she qualified? What makes her better than the other 500 coaches displayed on the referral web site?"
Any certified coach, with hundreds of hours of training and coaching in their arsenal, will have a unique advantage over the "rest of us."
Just my 2 cents.
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