Another Coach on a Quest - And I am the One to Blame!

Can't tell you what a great feeling it is when a client agrees with you. No pulling, no pushing, no convincing, everything just falls into place...especially when I am absolutely convinced it's the RIGHT place!

Usually, when a new client comes to me, the first thing we do is have the million-dollar conversation:

"What's your target audience?"

"Small business owners and entrepreneurs."

Ok, that should be easy...NOT! Please, please, pleeeeease, tell me you're still searching for your niche!

Today a new client said "YES!" within 7 minutes into the consultation. There was an obvious niche - completely perfect for her - that she was missing, until today.


So, she is on a quest this week. Her assignment:

- Do a search on Google.com to find associations and magazines that target the same audience.

- While doing this search, compile a list of all possible topics she can write about to send to association newsletters and magazines for publishing. Also, spot any important common problems and challenges this group of people has.

- Come up with a web site name specifically for this niche.


Next...

- We'll be working on developing a remarkable web site, which will highlight her expertise and specialization. Association staff and magazine editors will have no doubt she's the expert in her area!

- She'll write 5-10 articles for her web site to build content, and to present a highly credible image backed up by expertise and research.

- Set up a list building mechanism on her web site for capturing leads.


Finally...

- Develop a product funnel: CDs, e-programs, home study courses, and a variation of a "coaching gym."

- Go for the kill! Or mildly put, completely penetrate the niche!

How's that for a 6-month action plan!!!