Stretching beyond comfort zone

Category: Strategizing and Development

Every time I need to learn something new, I resist tremendously, and find all kinds of excuses to procrastinate. But once I have the new skill or new technology in place, I am always glad I did! It just makes my business grow and my skills a lot more diverse.

Webcam, blog, live webcam, which I set up at milana2.ww.com - it's quite slow, but it's working - yipee! I'll have it point to my office window, which I always look at when my eyes get tired.

Created shipping labels for all coaching tele-summit participants last night:

1. First, I ran a search for everyone who ordered CDs under "Manage Clients" in my shopping cart.

2. Then I exported their addresses from my shopping cart as an Excel file (CSV - comma separated values)

3. And finally, I created a mail merge using MS Word, and printed out all shipping labels.

Also, ordered more CD sleeves from Polyline - my favorite source of vinyl CD albums and accessories.

7 pm: Guerilla Marketing call with Roger Parker and Jay Conrad Levinson, picked up some tips on direct mail. For example, it's better to send multiple mailings to the same 1,000 people, than one mailing to 5,000 different people. Repetition works, I knew that, but since I've never done direct mail, it helped me shape my first direct mail campaign.

9 pm: Checked out my shopping cart - haven't realized I had created over 100 products over time. Cleaned up my mailing list, went down from 7,449 to 6,753 - all valid e-mails. Not bad, although could be better. Darn, I miss my other mailing list of 10,000 (from HelpingFoot.com, which I sold a year ago), but that was not as targeted as my current one.