1-900-Coach....
Category: Practice Building
Why give away half hour of coaching, when you can give away 3 minutes?
Life coaching by the minute? You betcha!
Maybe it's just enough time to say "I need help!", but these two coaches created ElectricKites.com - a live interactive coaching service, which charges clients by the minute, with first 3 minutes free!
This web site lists advisors, in the order of immediate availability, which makes me feel like it's a "Coach-on-Call" service. So what kind of questions could be answered in 3 minutes?
Let me take a shot at it:
- "My boyfriend wants to break up with me, what should I do?"
- "I overheard my boss saying that he was planning to let me go. What can I do to keep my job?"
- "I gained another 3 pounds this week, what can I do to stop eating???"
- "My teenager won't listen, can you help?"
- "My husband doesn't think I need breast implants. How can I convince him that I do?"
....
The last two could probably take a while, but the point is, the concept of getting help in 3 minutes is intriguing and exciting, and with enough publicity, may drive some general public to coaching - I am all for it!
"Sheherazade of Coaching"
The challenge is...how do you convert someone to long-term client in 3 minutes? Or how can you keep them on the phone after 3 minutes? Ooh, I know! Be the "Sheherazade of Coaching!"
"...The only thing that will bring your boyfriend back is... Oh, I am sorry, your 3 minutes are up."
Check this service out at http://electrickites.com/coaching/getcoachednow.html
4 Comments:
I love this approach. In my sales coaching the biggest key is building rapport and this allows you to build rapport which then will determine whether there is a fit for the coach and the client. It should be easy to convert someone after three minutes.
Great idea - only thing you would
have to watch is that a growing number of North Americans are enabling 900 blocking services on their lines due to various trojans and viruses that "back-door" dial from your computer.
Seems like a great payment option though for a trial.
Doesn't offering the first coaching session free accomplish the same goal? Or does the old belief that you can't get someting for nothing lead people to be more inclined to pay for a fraction of a regular coaching session rather than receive an entire one free?
Sounds more like a "Dear Abby" approach to problem solving than true coaching. I also think the "keep 'em on the phone longer" does not constitute great integrity. I suppose its a good money maker, though, if that is what you are looking for as a coach.
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