How to Grow Your Business When Even the “Big Players” Are Crying Their Way to the Bank

 

Things are really shifting in our space. It used to be easy to get results online, but now many entrepreneurs are noticing a drop. Online conversions are declining even for “big players” and everyone is looking for answers.

In the last few weeks I spent a lot of time talking to coaches, speakers, and entrepreneurs in our industry, and many of the trends we discussed confirmed what I had experienced in my own business last year.

So what will the next phase look like for online/coaching industry?

How can we regain the trust of the very people we want to serve?

I’ll share each trend below and how I plan to shift my own business around it:

Trend #1: Connection/Customization. Our industry has become too much about numbers, massive results, the transaction. People want to be seen as individual human beings, with their own unique challenges and dreams. They want to feel heard and understood.

My shift around this trend is moving away from doing big training calls with hundreds of people and creating small-group programs, where I can give focus, care, and attention to clients. This will allow me to truly connect with the people who invest in working with me, which creates more results, fewer refunds, and deeper conversations.

Trend #2: Experiences/Engagement. Information is free. Books are cheap. Info-products cause a crippling sense of overwhelm. What’s the alternative? Creating experiences that lead to real transformation. These could be retreats or workshops, virtual or live, programs with a hands-on component, a contest, a game, or anything else that will elevate your material above just information and create higher engagement.

My shift around this trend is focused on reducing the amount of information in my programs and creating space for coaching, conversations, and transformation. Adding a live retreat to my online program to increase engagement and connection and create an awesome experience for my clients. Sharing less information and asking more questions that lead to a more powerful learning and results.

Trend #3: Simplification. Desire to grow a business coupled with lack of trust is creating an unprecedented overwhelm in our industry. So much is being thrown at us all the time – who do we trust? Who do we follow? Which strategies will work for us?

I saw this trend about six months ago, which resulted in me creating a new company, Simplicity Circle. To some, simplicity comes from having a simple business model that doesn’t require a big team. To others, simplicity is a mindset, which allows them to let go of 90% of advice they receive. To me simplicity comes from creating a business based on your biggest “superskills” so that results come with ease. And ditching everything else.

By the way, not everyone is “complaining” about low sales or conversions. People with strong connections and relationships with their community are seeing results.  And those with deeper marketing “pockets” who can spend more money on trying to find out what works eventually figure out the best way to get people to respond.

But the majority of people are definitely experiencing a shift – what used to work is no longer working. Now questions for you…

What are you seeing in our space right now?

What are you experiencing both, as a customer and as a business owner?

I’d love to hear your thoughts – just post a comment below this article.

Cult of the Grind, or the Age of the Business Warrior – Part 2

Read Part 1 of “Cult of the Grind” Here

“If Business Was Easy, Everyone Would Start One”

I am not saying that building a profitable business should be as easy as a walk in the park.

Starting and growing a business comes with lots of challenges to tackle, skills to learn, risks to take, projects to manage, and setbacks to deal with. You may find yourself pushing through obstacles and dealing with crisis. You may have to do things others aren’t willing to do and deal with people you don’t want to deal with – just to achieve your goal and dream of building a successful business. Hard work is part of growing a business AND if you’re building something you love and believe in you’re willing to do it.

The difference is when hard work looks like “spinning your wheels” and struggling your way through it versus feeling excited and energized by that hard work because it fits you.

For example, it takes me three months of hard work to develop launch materials, from webinars to video scripts to email announcements. But I absolutely LOVE the process of watching it all come together and the satisfaction of getting it out there and sharing my ideas with the world! Continue reading

Cult of the Grind, or the Age of the Business Warrior – Part 1

“Cult of the Grind”

If you spent any time around entrepreneurs, you probably heard many times that “working hard” and “always be hustling” are the ways to succeed in business.

In other words, if you’re not working your butt off, then maybe you’re not serious enough to be truly successful.

I call it the “cult of the grind.”

The cult of the grind almost puts you to shame for not being willing to put in long hours, sleepless nights, and doing what needs to be done to reach success.

There’s honor in the grind. People respect your ability and willingness to work tirelessly to achieve results.

I remember feeling totally embarrassed about not being willing to stay up late on my “cart close” day during a product launch. After all, everyone else does it, whether it is to watch the sales coming in, manage their team, or send “just one more email.”

The cult of the grind implies being willing to do whatever it takes:

  • Need to do five live webinars in three days? Sure.
  • Need to jump on a new social media trend? No problem.
  • Speaking at two live events in one day? I am there!
  • Have to fit three promotions in one week? Gotta do what you gotta do!”
  • Need to write another email, even though it’s 11pm and you’re already in bed? I’m up!

Continue reading

There Is No Guru. YOU Are the Guru.

Here’s how most business training programs and courses are sold today:

It’s a system, a template, a “magic button”, a “tested and proven” method. Just do what it says, and success will be inevitable.

The reality is that less than 10% of people actually succeed with any system, method, or course. This means that out of 100 people in the room learning a strategy maybe 10 will see any results.

Why?

Because every system is based on the person who created it.

“You want success? I am the prototype. This is the way to do it.” Continue reading

When Your Business Eats YOU For Breakfast

Entrepreneurs, coaches, authors, and speakers are very creative.

We create ALL the time.

Especially when we’re in growth mode and looking for ways to increase our revenue.

The challenge is, EVERYTHING WE CREATE WE MUST MAINTAIN.

In a big company, with departments and teams, some people create and other people maintain. But in a coach, author, speaker space the lines are blurry. Everything you create takes space in your brain OR on your calendar:

  • If you create a team, you need to manage & maintain it.
  • If you create a membership site, you need to run & maintain it.
  • If you create a coaching program, you have to deliver it monthly & maintain it.
  • If you build a community, you need to nurture, grow & maintain it.
  • If you sell a mastermind program, you need to run & maintain it all year long.

SO WHAT DO YOU WANT TO MAINTAIN? Continue reading