Cult of the Grind, or the Age of the Business Warrior – Part 2

Read Part 1 of “Cult of the Grind” Here

“If Business Was Easy, Everyone Would Start One”

I am not saying that building a profitable business should be as easy as a walk in the park.

Starting and growing a business comes with lots of challenges to tackle, skills to learn, risks to take, projects to manage, and setbacks to deal with. You may find yourself pushing through obstacles and dealing with crisis. You may have to do things others aren’t willing to do and deal with people you don’t want to deal with – just to achieve your goal and dream of building a successful business. Hard work is part of growing a business AND if you’re building something you love and believe in you’re willing to do it.

The difference is when hard work looks like “spinning your wheels” and struggling your way through it versus feeling excited and energized by that hard work because it fits you.

For example, it takes me three months of hard work to develop launch materials, from webinars to video scripts to email announcements. But I absolutely LOVE the process of watching it all come together and the satisfaction of getting it out there and sharing my ideas with the world! Continue reading

Cult of the Grind, or the Age of the Business Warrior – Part 1

“Cult of the Grind”

If you spent any time around entrepreneurs, you probably heard many times that “working hard” and “always be hustling” are the ways to succeed in business.

In other words, if you’re not working your butt off, then maybe you’re not serious enough to be truly successful.

I call it the “cult of the grind.”

The cult of the grind almost puts you to shame for not being willing to put in long hours, sleepless nights, and doing what needs to be done to reach success.

There’s honor in the grind. People respect your ability and willingness to work tirelessly to achieve results.

I remember feeling totally embarrassed about not being willing to stay up late on my “cart close” day during a product launch. After all, everyone else does it, whether it is to watch the sales coming in, manage their team, or send “just one more email.”

The cult of the grind implies being willing to do whatever it takes:

  • Need to do five live webinars in three days? Sure.
  • Need to jump on a new social media trend? No problem.
  • Speaking at two live events in one day? I am there!
  • Have to fit three promotions in one week? Gotta do what you gotta do!”
  • Need to write another email, even though it’s 11pm and you’re already in bed? I’m up!

Continue reading

There Is No Guru. YOU Are the Guru.

Here’s how most business training programs and courses are sold today:

It’s a system, a template, a “magic button”, a “tested and proven” method. Just do what it says, and success will be inevitable.

The reality is that less than 10% of people actually succeed with any system, method, or course. This means that out of 100 people in the room learning a strategy maybe 10 will see any results.

Why?

Because every system is based on the person who created it.

“You want success? I am the prototype. This is the way to do it.” Continue reading

When Your Business Eats YOU For Breakfast

Entrepreneurs, coaches, authors, and speakers are very creative.

We create ALL the time.

Especially when we’re in growth mode and looking for ways to increase our revenue.

The challenge is, EVERYTHING WE CREATE WE MUST MAINTAIN.

In a big company, with departments and teams, some people create and other people maintain. But in a coach, author, speaker space the lines are blurry. Everything you create takes space in your brain OR on your calendar:

  • If you create a team, you need to manage & maintain it.
  • If you create a membership site, you need to run & maintain it.
  • If you create a coaching program, you have to deliver it monthly & maintain it.
  • If you build a community, you need to nurture, grow & maintain it.
  • If you sell a mastermind program, you need to run & maintain it all year long.

SO WHAT DO YOU WANT TO MAINTAIN? Continue reading

Why Getting Clients Online is Totally Different Than Offline

Did you know that getting clients online is a COMPLETELY different ball game then getting them locally, offline?

I often talk to frustrated service providers who wonder why they can’t attract clients online, and here’s what I discovered. You can’t just take your existing offline coaching or consulting online – your value gets “lost in translation.”

In order to translate your value from offline to online business, you need to use different strategies and skill set. Here are the main differences…

Getting clients offline requires:

  • Networking
  • Lunch meetings
  • Speaking to local audiences
  • Referral groups
  • Relationship-building and patience

Getting clients online requires:

  • Being laser-focused on a specific target market
  • Building a list of potential clients
  • Clearly communicating your message
  • Creating educational content
  • Being able to inspire people in videos or webinars
  • Sharing your value in writing / copywriting
  • Creating joint venture partnerships

Can you see how different these skill sets are?

This is why ALL of the products I create focus on applying online business skills – product launches, joint ventures, telesummits, list-building, webinars, copywriting, content creation, niche finding, and more.

Get ALL of my best-selling products at 80% OFF until January 1st

And it works both ways.

I’ve always had an online business. When I attempted to get some local clients, it didn’t work.

Clearly, my online business skills didn’t translate into offline business. I was too impatient with people who took several hours of my time, then wanted to “think about it”.

I am curious, what has your experience been around this? Share your thoughts below.

Get ALL of my best-selling products at 80% OFF until January 1st