I just returned from taking my daughter on college tour – a fascinating (but exhausting) experience.
And here’s the biggest lesson I learned…
Or perhaps I’ve known this all along.
Great marketing can (almost) sell even a BAD product!
The full-color college brochure we received was filled with photos of happy students, caring professors, diverse community, beautiful campus, and magical nature with plenty of things to do.
So on Friday night, holding my daughter’s acceptance letter in our hands, we hopped in the car and drove for 3 hours to check out this unbelievable place! 🙂
Thank GOD we did!
What they left out was that the school was located in the middle of nowhere, with the nearest book store an hour away, and when you ask for a recommendation for the best vegetarian place to eat, you hear “DOES THIS MEAN YOU DON’T EAT COWS??” in response.
As the student panel was sharing how much they love the school, I was really tempted to ask, “What DON’T you love about it?” but feared being egged by the audience LOL
It’s not that it was a bad college…
It was just the wrong college for my daughter...
Had we only relied on the gorgeous brochures and great testimonials from current students, we would end up making the wrong decision.
We then stopped by another school she applied to, and this time (perhaps by comparison) were truly delighted! And even captured a small moment of joy about potentially being accepted.
Have you ever bought a product or program, or hired someone based on their great marketing… only to realize you made the wrong choice?
Please share below in comments.