Simple Info-Product Formula

I go into much more detail in my product (coming soon!), but I thought I’d share my process for creating information products fast. I have been called “the product queen” (have about 30+ after 9 years in business), and find that it comes naturally to me. Here’s the process I use:

1) survey (survey your list to find out their biggest problems)

2) discover (identify the biggest problem or need)

3) brainstorm (come up with a list of points to cover in your info-product)

4) organize (create a table of contents or come up with questions if it’s Q&A format)

5) record (get on the phone or microphone and record yourself discussing each point)

6) transcribe (have a transcript completed from your recording)

7) polish (turn it into a “book” or “ebook”)

That’s it!

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2 Comments

  • By Ann Bell, June 26, 2009 @ 7:32 pm

    Milana, you have a gift for explaining things in the most simple way possible. Thank you!

  • By Amanda Solomon, September 2, 2009 @ 5:32 pm

    Wow first, I’d like to say Happy Belated Birthday! Secondly, I was very excited to read this article since I just completed my very 1st book. It was interesting to see that I had followed alot of the steps you suggested before reading your blog. I am JUICED to know that I was on target with getting this book started and finished. I will however, have to use the recording piece. Thanks so much Milana, I appreciate you and what you contribute to the coaching industry.

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