Comments on: Lifestyle Business “Ala Milana” http://www.milana.com/2008/11/lifestyle-business-ala-milana/ Passive Income for Coaches: Create - Leverage - Prosper Fri, 12 Mar 2010 01:42:58 +0000 http://wordpress.org/?v=2.6.2 By: Barbara Saunders http://www.milana.com/2008/11/lifestyle-business-ala-milana/#comment-38 Barbara Saunders Mon, 17 Nov 2008 18:38:18 +0000 http://www.milana.com/?p=151#comment-38 I think many "technicians who own a job" stay in that situation because, at heart, that's the situation they want! I know a person like this: he holds some of the same beliefs held by most workers I know - that there is something virtuous about working all of the time. For him, owning a business really is just about making more money at a kind of job that wouldn't pay much as an employee. The true audience for you - and the E-Myth - is, I believe, a person whose original reason for wanting a business actually is to have more control over life in total. It took me a while to understand that plenty of people actually aren't seeking that. I think many “technicians who own a job” stay in that situation because, at heart, that’s the situation they want! I know a person like this: he holds some of the same beliefs held by most workers I know - that there is something virtuous about working all of the time. For him, owning a business really is just about making more money at a kind of job that wouldn’t pay much as an employee.

The true audience for you - and the E-Myth - is, I believe, a person whose original reason for wanting a business actually is to have more control over life in total. It took me a while to understand that plenty of people actually aren’t seeking that.

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