A phone call, which made my heart beat faster today

Category: Practice Building

Is it envy? Desire to be better? Regret about not yet being at that level?

Whatever it is, I felt a tremendous rush today when listening to Michel Fortin's call about doubling, tripling, or quadrupling sales with a tiny change in a sales letter.

I've experienced this myself, when years ago a copywriter approached me about improving my sales letter. After he re-wrote it, my product sales went from 1 a week, to 3-5 a day! I couldn't believe what a difference a sales letter could make.

Today, listening to Michel, I decided to improve my copywriting skills...Of course, i could hire people to do that, but I think it's so much more powerful if I could do this myself.

Michel's call's highlights:

• 90% of the web sites have a problem with headline. Just one tiny change in the headline can result in 200%-500% increase in sales.
• 24 different elements can be tested in a sales letter.
• Hand holding by adding "Click here" increases clicking. One message - one market - one outcome. One "Click" button per sales page, no distractions!
• The issue of importance is long sales copy vrs. long-winded, NOT short copy vrs. long copy.
• Copy should prevent procrastination, not make your product sell - if they already want your product, your copy should help them buy it.
• Scarcity element is more crucial than I ever knew.
• Headline "Save Your Marriage" worked much better than "Stop Your Divorce" as tested on Google AdWords. Most likely because it's positive vrs. negative headline.
• Placing a picture right below the headline - author's photo, represenation of the benefit of the product, image of the product itself - increases sales with an "umph!"

I decided to take an advanced copywriting course. Went on Google, did a search, and found a completely free "copywriting course" by...who else...? Michel Fortin himself!

http://successdoctor.com/free/archive.htm - my leisure reading for the next few months!